The name of a new Ben & Jerry’s flavor is making a lot of people uncomfortable. I don’t even look at the Ben & Jerry section so I might never have known about this flavor if not for humorless prudes, God bless them. But now, I’m really tempted to see if I can find it (Probably not; This is Oklahoma after all.) not because of the name but because ice cream with “chocolate covered rum balls” sounds like something I might like. Oh who am I kidding? It’s rare that I find an ice cream that I don’t like.
Ben & Jerry’s is famous for silly flavor names. I really don’t care what they call it. When I first “discovered” B&J’s I got a kick out of some of the names but I quickly got over it. Now I’m neither impressed nor offended and only very rarely amused by such silliness in marketing. But if I was offended I hope I’d have sense enough to keep my mouth shut about it because, as everyone with more than two functioning brain cells knows, protesting against something just increases demand for that item.