I have to admit that I don’t really get the “guy cars vs. chick cars” thing. Oh, I have a general idea of the characteristics of each but when it comes to specific cars I’m often wrong (Well… according to guys, at least) but ever since I first saw this Fiat commercial (which I love, btw) during the last Superbowl I’ve been thinking that the Fiat 500 Abarth is a chick car and that the reason for the commercial is to convince guys that it’s not.
That’s not a bad advertising strategy. The Abarth is cute and cute usually equals “chick car.” Unless they can convince the guys that it’s sexy. Women don’t care. You rarely hear a woman say, “Ewwww, I can’t drive that. It’s a guy car.”
So what about it, everyone? Am I wrong (again) or is Fiat trying to sell a chick car to guys?